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A lot of reasons, but the two big ones are:

1) the American cult of self-reliance. The idea that people will not value something they did not themselves work for, even if its given to them by a close friend or family member, is basically synonymous with "the American dream". "Socialism" is so bad to Americans that they would rather have diabetics die because they can't afford the lifesaving medicine they need, than to give handouts to such people, just for them to develop a "dependency". There's even an entire health-influencer industry built around the idea that all health problems not directly caused by trauma are because the person suffering just isn't trying hard enough to be healthy, and not, you know, because of a social and economic system that's actively corrosive to human health. "You're sick because you're too lazy to avoid trans-fats" basically the gist of RFK Jr's ideology.

2) Americans are so opposed to thinking more than 3 months ahead that all they see with that 20% price increase is the impact it has on them right now. The easy access to instant gratification is steadily eroding our ability to be patient or suffer any hardship. This has been growing for a long time (c.f. fresh fruits and vegetables of all stripes, year round) but has reached a sort of fever pitch with the advent of same-day delivery for a vast array of bits and baubles.



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