No, it was a test by some misguided PM who was looking at her signups metric and not much else. It rolled out, everyone hated it, it got rolled back after some senior people complained. When Elon took over they turned the feature back on and then evidently rewrote it to be even more annoying and we have what is in place today. Source: my comments against it are probably in Slack somewhere if Elon is still paying for that