> good apps often have short names: Skype, Spotify, Instagram, Twitter
I think you mean 'well-recognized brands have short names'. If you're trying to discover a new Twitter client, it might help for them to have their name, and 'Twitter', in the title. The goal with search isn't to deliver the user to exactly the app they already know they want, but to display apps they might want. Discovery is really hard given one screenshot and 7 characters.
I think you mean 'well-recognized brands have short names'. If you're trying to discover a new Twitter client, it might help for them to have their name, and 'Twitter', in the title. The goal with search isn't to deliver the user to exactly the app they already know they want, but to display apps they might want. Discovery is really hard given one screenshot and 7 characters.