While that's pretty convenient, I'm worried about what happens when the vendor shuts down the website. "Ugly broken vendor tools" can be run forever in a VM of an old system, but a website would be gone forever unless it's purely client-side and someone archived it.
You have sites now that let you debug microcontrollers on your browser, super cool.
Same thing but with firmware updates in the browser. Cross platform, replaced a mess of ugly broken vendor tools.