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It's all about the data. The more you know, the better you can serve your users. But to get data on people, you need people using your products.



Um, what data can Apple get from iOS 6 Maps that they couldn't get previously? Remember, they wrote the iOS 5 Maps app, Google was just the information source. They could (and did) have gathered whatever data they wanted. It is quite possible they didn't want some data that they should have gathered, but that's a different issue entirely.




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