Pointy haired bosses heard about AI, and now you have AI everywhere.. you know, just in case, if you wanted an AI chatbot in your image resizing software or your pdf reader. Before that it was "cloud", where every app had to have a cloud-something, even if it didnd't need one.
- Chrome and Edge are going to do it as well sooner or later, and Mozilla's modus operandi has been to largely copy feature sets from Chrome to stay relevant.