The way I see it the major difference between Rocket and startup foundries (Betaworks, Science, Sandbox) is how original the ideas are. And the only difference between foundries and VCs investing in shared assets for their startups (data analysis in Google Ventures, distribution in 500startups) is the belief in founders. If the costs of starting up fall it´s just time before some investors with operational backgrounds consider removing founders as part of the risk. Rocket is a model for a new form of ´startup corporation´, which, beyond clone sites, seems like an original idea.