Dear Mister Obvious, Every marketing team ever has created hype. Ever.

freyr · on Sept 12, 2012

Right. And when Apple creates hype, people for some reason buy into it. In droves.

I don't understand why so many people blame Apple for this.

rodion_89 · on Sept 12, 2012

  > people for some reason buy into it

It's not just "some" reason. They have one of the best marketing departments in the world who do an excellent job.

  > I don't understand why so many people blame Apple for this.

I'm blaming Apple for doing a damn good job of marketing their products.