I made a satirical hot or not type site called hipster or homeless. Perez Hilton retweeted it and I ended up using that to as a segue to contact different news organizations. Being in the SF Bay area, there is an omnipresent homelessness problem here, so NBC bay area decided to relate the website to raising awareness of the homelessness problem. They did a news segment on it and interviewed actual homeless people. http://www.nbcbayarea.com/news/local/Hipster-or-Homeless-124... is the segment.