This is a very thorough and useful guide. I've always been pretty turned off by the SEO "community" as guides like this mostly come across as guesswork and quackery.
On a personal note I read Andrew's ebook a while ago (which is very good) and had a brief email conversation with him. He struck me as very genuine and knowledgeable guy - even if he was an investment banker! :-)
Thanks boothead! Spent a lot of time trying to distill SEO down to the need-to-know concepts without skipping over anything major. Glad you enjoyed the eBook, and thanks for not writing me off based on my past career! ;-)
On a personal note I read Andrew's ebook a while ago (which is very good) and had a brief email conversation with him. He struck me as very genuine and knowledgeable guy - even if he was an investment banker! :-)