The amount they seem to have made from the offence is 45 million, so the fine is twice that plus some more. I guess the idea is that you fine them enough that this particular business they’re doing is no longer feasible and hope they drop it.
The fine doesn’t need to be a significant portion of their earnings, just like a parking ticket needn’t be a significant portion of your wealth. It just needs to be high enough that the action that caused it makes them less than the act of not doing that.
The fine needs to be significant to prevent shoveling tools to the PRC Central Military Commission from being profitable as long as <1/3 of the time they are noticed.
The fine doesn’t need to be a significant portion of their earnings, just like a parking ticket needn’t be a significant portion of your wealth. It just needs to be high enough that the action that caused it makes them less than the act of not doing that.