I was confused at first given that 37 Signals are famed for avoiding growth for growth's sake and a focus on not taking external VC style investment - I thought "damn, these guys just undid years of sound advice" and then I saw the key line
"This isn’t a traditional investment. We’re not looking to get out, we’re looking to stay in."
Awesome, glad to see someone investing for reasons other than flipping a company
"This isn’t a traditional investment. We’re not looking to get out, we’re looking to stay in."
Awesome, glad to see someone investing for reasons other than flipping a company