It's definitely the beginning of the end of Google Search IMO. Extremely small sample size, but me and many people I know have started running the majority of searches that end in a question mark (actual questions) in an LLM, and not Google's LLM. Google is only used as a sort of phone book - when I need to look up the URL of a site by inputting the name, or when I want to find a particular article I previously read. I would say my usage of Google has reduced by about 75% (seat-of-the-pants estimate). It's just better to do it this way, and I have to imagine that this sentiment will spread.
Google will have to survive on other products, like YouTube. I see a massive contraction of their employee base in the not-so-distant future. Low-return products that are subsidized by the massive revenue of search will likely be cut as well if they can't be monetized more effectively (which will ruin them).
Google will have to survive on other products, like YouTube. I see a massive contraction of their employee base in the not-so-distant future. Low-return products that are subsidized by the massive revenue of search will likely be cut as well if they can't be monetized more effectively (which will ruin them).