"excited" and "designed to elevate your experience" is such a weird way to put this. They are introducing more monetization options, which is their right to do. But different monetization options and discontinuation of a free-tier does not elevate anyone's experience.
That's like the old saying that when a company starts its message with "In order to serve you better...", what they really mean is "Bend over and assume the position."
Yes. Yes, I'm sure you are.