It was true in some cases, but it was more "thank you, now please leave." Almost a direct quote from one report from an embedded reporter I'd cite directly if it weren't near impossible to find things online from that far back.
The problem is the timeline... MIC takes over and it becomes about building, selling, and dropping bombs instead of rebuilding and GTFO.
During Iraq the US military deployed some insanely creative strategies with the deployment of concrete- yet nothing meaningful was actually built for the people of Iraq...
And then twenty years from now everyone will say they were always against it.