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Forget about whether IAPs are bad. Did nobody pick up on this?

> In the last month, this single game generated over $12,000,000 on iOS alone. They have not ported the game to Android yet.

> If this is the case and it holds ranking for the rest of the year, then this single game is worth $109,500,000 PER YEAR on the low side.

Holy fucking shit. $100m a year of high-margin sales for a single iOS games?

World of Warcraft makes, last time I calculated it, roundabout these amounts, and WoW is one of the most financially successful games ever and requires masses of investment in infrastructure, new content, community management, developers, and so on - so big it swallowed Blizzard whole for a while.

If a silly, simple, stupid looking iOS game can make $100m a year of almost raw profit, this is... well, just mind-blowing, really.




$100m a year is clearly crazy money, but it's not quite at the scale of WoW yet.

World of Warcraft subscribers have been declining steadily for the last couple years [1], but they still have ~9.1 million subscribers.

The least a subscriber can pay is by buying in 6-month increments, which is 12.99 a month [2].

So, even though they're making less money than ever, 9.1 million subscribers at 12.99 per month is 1.4 Billion a year.

[1] http://www.ign.com/articles/2012/08/02/world-of-warcraft-los... [2] http://us.battle.net/support/en/article/payment-option-credi...


9,100,000 * 12.99 == 118,209,000

So, unless my math's off, I think that's pretty close.




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