Agree, subscribed for the playoffs, first time watching since 2004. Quite shocked to be paying $26 a month to watch one Keanu Reeves commercial five hundred times and thousands of online gambling adds. My kids have grown up add free until now at least.
I do recall advertisements being repeated ad nauseum up until I was a college student (after which I stopped watching TV for the most part). I don't know if it is something about the Canadian media landscape or what.