Thanks for the comment, and I used to agree with just about everything you said.
However, there's nothing at all wrong with "marketing-speak". It's based on psychology: people skim, bolding is used to emphasize importance, and money back guarantees - well, they're exactly what they mean.
For most things, I personally prefer easily digestible content over blocks and blocks of text.
So you've made around 3 sales per hour since you've submitted it.
Assuming 3 sales/hr directly from HN, that is encouraging.
I don't know how anyone can verify 3 sales/hr from HN only from that screenshot, however. Sorry my thirst is unquenched, it's just this whole deal reminds me of ClickBank sales where fudging screenshots and hyping and bullshitting others is fairly commonplace.
I would believe 1 in 7 overall users click through, but I'm still curious who is doing it because I am a jaded, jaded marketer.
You'll just need to take my word on it - I'm not going to post ejunkie/PayPal creds :-)
Total uniques for the main article: 7,772
Total uniques for the sales page: 1,238
A 2% conversion rate (26 sales) isn't that far fetched. It was converting higher with the pre-HN traffic (about 6% on average).
However, there's nothing at all wrong with "marketing-speak". It's based on psychology: people skim, bolding is used to emphasize importance, and money back guarantees - well, they're exactly what they mean.
For most things, I personally prefer easily digestible content over blocks and blocks of text.