This is true but I’ve wondered how much of the dynamic is because Tesla offers a limited number of models.
As others have said, Tesla is a status symbol. Meaning people often want one just because it’s a Tesla. For someone who is set on a Tesla, they have five options. By contrast, someone set on a Toyota has 20 or so. Meaning, if I want a Tesla there’s a reasonably high probability my choice will be a Model Y because I don’t have many options. 66% of Teslas sold are Model Y while only 15% of Toyotas sold are Camrys.
As others have said, Tesla is a status symbol. Meaning people often want one just because it’s a Tesla. For someone who is set on a Tesla, they have five options. By contrast, someone set on a Toyota has 20 or so. Meaning, if I want a Tesla there’s a reasonably high probability my choice will be a Model Y because I don’t have many options. 66% of Teslas sold are Model Y while only 15% of Toyotas sold are Camrys.