I'd be curious how we know they aren't exposed - 1 year is a long time to see TV shows, TV commercials, toys with pictures of target audience, picture books, etc...
Cars were invented in the early 1900s and the vast majority of human existence was in a world without cars. There cannot be an innate preference for cars, which were a very recent invention.
The spinning wheel (https://en.m.wikipedia.org/wiki/Spinning_wheel), which creates yarn from threads, existed longer than cars. I doubt you would argue that boys would have a preference for playing with toy versions these wheeled tools, given that women in various Western and Eastern cultures were the main users of these tools.