Ear fatigue is a real thing. No surprise deliberate listeners also are generally more interested in higher dynamic range material (speaking of loudness here, not encoding).
It's much easier to deliver reasonably dynamic masters nowadays than, say, 10 years ago, but the fight is still not over. Loudness normalization is still inconsistent between streaming platforms and one lagging/idiosyncratic actor (usually some smaller, locally-important one) can spoil the impression, breaking uniform listening experience, and force an author to reconsider what loudness and dynamic range they aim for.
It's much easier to deliver reasonably dynamic masters nowadays than, say, 10 years ago, but the fight is still not over. Loudness normalization is still inconsistent between streaming platforms and one lagging/idiosyncratic actor (usually some smaller, locally-important one) can spoil the impression, breaking uniform listening experience, and force an author to reconsider what loudness and dynamic range they aim for.