"Planning" and "research" are two very, very different things.
I can "plan" to sell off the majority of my company's holdings and give all of the proceeds to shareholders over the next few years. I'd be considered a genius and have a business school somewhere named after me.
Coming up with a hypothesis, testing it, and creating a product/service based off of it with no guarantee of even a penny of monetary return is far riskier, and that's what "research" is.
I can "plan" to sell off the majority of my company's holdings and give all of the proceeds to shareholders over the next few years. I'd be considered a genius and have a business school somewhere named after me.
Coming up with a hypothesis, testing it, and creating a product/service based off of it with no guarantee of even a penny of monetary return is far riskier, and that's what "research" is.