The real killer is that Google perfected the ad-paid model, and launched an entire ecosystem on top of it
Paid competitors cannot compete because people won't pay. People want the death of Google because people hate ads and tracking.
Ultimately it is an everyone loses situation. No one is going to fly in a replace Google without either 1.) Charging a monthly sub or 2.) Invasive (yet most profitable) ad tracking.
This is exactly why youtube stands alone too. What company looks at youtube's userbase and says "Yes, I want to cater to people who despise subscriptions and block ads". Exactly what vid.me did in 2017, which everyone celebrated until the went bankrupt.
Google doesn't own all of ads though, only search ads. Facebook nets $70 billion per year with an ad system that prints golden bricks. No-one cares how it works due to it makes so much money. 80% of shares are held by institutions.
> People want the death of Google because people hate ads and tracking.
> Paid competitors cannot compete because people won't pay.
Seems to me they're different groups of people. Otherwise, if people hate ads, why don't they pay?
I don't agree it's an everyone loses situation. Enough people don't mind or prefer the ads based ecosystem for it to continue.
IMO, more sophisticated ad blockers (I.e real control over one's devices) used by more people, would make the ad tech ecosystem a lot less profitable. After all, ads only work when you can control what the other person sees.
Paid competitors cannot compete because people won't pay. People want the death of Google because people hate ads and tracking.
Ultimately it is an everyone loses situation. No one is going to fly in a replace Google without either 1.) Charging a monthly sub or 2.) Invasive (yet most profitable) ad tracking.
This is exactly why youtube stands alone too. What company looks at youtube's userbase and says "Yes, I want to cater to people who despise subscriptions and block ads". Exactly what vid.me did in 2017, which everyone celebrated until the went bankrupt.