A use case that might make more sense (though would still require trust) could be things like posting messages to Twitter, Blogs, etc. about your death.
Once it earns some trust, it could offer to sell your startup/website/app to someone that would do a good job of maintaining it (or release it as open source).
Once it earns some trust, it could offer to sell your startup/website/app to someone that would do a good job of maintaining it (or release it as open source).