Many manifestations of generative AI allow people to put concepts onto screens faster. It generally serves as a more efficient translator of "I want a contract like this one but more tailored to [new client]" or "I want to make a strategy for my [new business]."
In information economy jobs, translating thoughts and ideas into better formal communications more efficiently is valuable. Be it pictures or text.
The article also seems to take the relativist stance: nothing new to see here, move along now. Why? For the clicks? Just being contrarian?