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>Just swap the search box for a chat bot.

Perhaps... but perhaps not. A chatbot instead of a search box may not be how the future looks. Also... a chatbot prompt may not (probably won't) translate from search query smoothly... in a Way That keep ad markets intact.

That "perfected art" of search advertising is highly optimized. You (probably) loose all of that in transition. Any new advertising products will be intrepid territory.

You could not have predicted in advance that search advertising would dwarf video (yourube) advertising as a segment.

Meanwhile... they need to keep their market share at 90%.






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