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> is really a bad concept in this space, where you get limited shots at releasing something that generates interest.

Sure, but long term effects are more depending on the actual performance of the model, than anything.

Say they launch a model that is hyped to be the best, but when people try it, it's worse than other models. People will quickly forget about it, unless it's particularly good at something.

Alternatively, say they launch a model that doesn't even get a press release, or any benchmark results published ahead of launch, but the model actually rocks at a bunch of use cases. People will start using it regardless of the initial release, and continue to do so as long as it's a best model.






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