> it's less manipulation and noise for the rest of us.
That's not what would happen.
You'd just end up with diverse companies consolidating into single companies and advertising just as much as before, but for their own products in their own media properties.
Coca-Cola will merge with a movie studio and a television network and a billboard company to put its product placement and ads everywhere in properties it just simply owns. Probably merging with Proctor-Gamble or Unilever while it's at it.
BetterHelp will merge with a bunch of supplements companies and purchase a bunch of top podcast studios, so top podcasts will continue to advertise the same exact things as before.
And so on.
It's wishful thinking to suppose that companies wouldn't find ways around this. Advertising is that powerful and important that it'll be worth it to them.
That's not what would happen.
You'd just end up with diverse companies consolidating into single companies and advertising just as much as before, but for their own products in their own media properties.
Coca-Cola will merge with a movie studio and a television network and a billboard company to put its product placement and ads everywhere in properties it just simply owns. Probably merging with Proctor-Gamble or Unilever while it's at it.
BetterHelp will merge with a bunch of supplements companies and purchase a bunch of top podcast studios, so top podcasts will continue to advertise the same exact things as before.
And so on.
It's wishful thinking to suppose that companies wouldn't find ways around this. Advertising is that powerful and important that it'll be worth it to them.