That was an analogy to explain the simile. Homily? Anyhow, we're personifying information to make a statement on how people communicate. People naturally want to share information. We self-organize around the idea.
> People naturally want to share information. We self-organize around the idea.
Except we don’t. We heavily filter and censor what we share for a variety of reasons. When people freely share their every thought you get Twitter, not civilisation.