Actually, EU countries have pretty high tariffs for some US exports, and other countries too, higher than US used to have until today.
That's how the common market remains competitive. We lower barriers for trade inside EU, while protecting our market from outside exports. Data is all available. Cars for example, US had tariff of 2.5%, EU 10%.
> Cars for example, US had tariff of 2.5%, EU 10%.
This is highly misleading:
Pickup trucks, which is a major share of the US car market, had an import tariff of 25% since 1964 (so it was pretty much the same average tariff level but with the EU doing less targetting).
The funny thing is that we actually have a quite big commercial market for such utility vehicles, currently met by dropside vans: vehicles built on a van frame with a flatbed or other custom equipment on the back.
This is not really that different from how the F-series works either, providing a frame where the rear can be built up dependent on needs.
It's just that the F-150 is a terrible fit. Our dropside vans are small with a very large footprint-to-bed ratio, is light and have low fuel consumption, is almost always custom, and has zero luxury or otherwise private appeal. There is no demand for e.g. engine performance, as the light vehicle class has load and towing limits that are easily met.
The F-150 is too bulky for casual city use and without a need to optimize have a low footprint-to-bed ratio, is heavy with and thirsty, is often just used "as is" with the stock bed, and is often used privately with a significant "muscle" appeal. In order to be driven with a regular license and not be affected by truck speed limits, tracking requirements and driving/rest time limits, it would still be registered as a light vehicle, making any additional load bearing/towing capacity unusuable.
There's nothing wrong with models being extremely optimized for specific markets and unfit for others. I imagine there aren't many EU-style dropside vans in the US, not to mention EU-style trucks. Japanese Kei cars are an even more extreme case of such market optimization.
I drive a Mercedes W447 in the US (though the "crew" version) and get no end of crap from people around me with F150's and the like (I live in an area that is borderline rural/urban and has a ton of farming). Meanwhile I have a larger hauling capacity, get vastly better mileage, have 8 seats when I want them, etc.
It's too bad no-one bought these and they went away.
Amusingly the Postal Service in our area drives them now.
Something like this or an electric van would be amazing. However, does everyone always want to borrow it? I don’t think I own anything that wouldn’t fit in a vehicle like that.
> The idea the pickup trucks are wanted in Europe is hilarious.
While demand is much lower than in the US, it's still not zero.
But I'm talking about US import tariffs, not EU.
"Light trucks" have like 80% market share in the US; if you have 25% tariffs on those (for over 60 years now, too) then there is no room to complain about 10% car tariffs in the EU, full stop.
You could make a strong argument that Fords dominance in the segment was significantly helped by protectionism (without those tariffs Ford etc. would face much stiffer foreign competition).
That's how the common market remains competitive. We lower barriers for trade inside EU, while protecting our market from outside exports. Data is all available. Cars for example, US had tariff of 2.5%, EU 10%.