> The articles were intended for you to read

Or they were intended for you to scroll further on the page and load more ads and autoplay videos.

Good essays start with their thesis, expand upon that, and conclude by bringing it back to it.

There is no reason journalism should veer away from a format that works for one goal (information dissemination), unless there are other goals at play (longer engagement).

Perhaps novels should be written in the inverted triangle format.

Perhaps there's a difference between fiction and non-fiction

I think the author can decide how they wish to present their work

But the author has no intent!

(Eng. Lit. /s)

There are more long form articles available than I have time to read. I hate when a juicy sounding headline grabs my attention, but I have to read for 5 minutes just to figure out what it’s actually about and if I want to keep reading. The disappointment of going from “interesting title” to “vague unimportant flashback” is immense.