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Why do you think the inverted pyramid doesn't work for longer form?

If you have multiple points that don't both support a larger point, they should probably be split into two separate essays.

Your first example could be the start of an inverted pyramid if the thesis of the post is how the Monday was just like any other. But the next sentence dashes that notion.

The second example could be an example if it quickly follows up with the ways to convert traffic, but better to lead with the novel way(s) to convert traffic, then follow up with why conversion is more important than generation.




To :+1: this, even if it's a book - there is a central thesis - a headline and a sentence that tells you whether you want to read more. "Your pet could save your life" - The six surprising reasons that people with pets live longer than others.

Then each chapter has the same: "Getting in touch" - why stroking your cat soothes your body. Etc

You may even have sections within the chapters and each can follow the same format.

Thousands of years ago it was enough just to write down stuff you've learned, call it "Meditations" and hope people would still be reading it in the distant future.

Now if it's just "stuff I've learned about coding" or "things that make me happy" you're going to need an extremely strong hook to tie that together and build an audience.

So start with a single thesis and decompose from there. Inverted pyramids all the way down :)


This sounds like a business book on cats. Useful, yes, but not something I'd read for its writing value.


To me it just gets repetitive. After the first one, my brain recognizes the pattern. If chapter 1 starts with a bang, then fills in the blanks, then chapter 2 is structured in the exact same way, it feels formulaic; not good writing




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