Chatbots are not social media platforms. Also the vast majority of expected revenue from this industry is not from casual paying users, it's from other companies who will optimize for performance and price.
That makes Google and Microsoft the winners then. It's not out yet but once Microsoft manages to fully catch to the state of the art in LLM, OpenAI wo't be needed and that will definitely be the final nail in the coffin for them
topic is revenue stream, so chatbots can become major revenue surface, and chatbot winner brand will get most revenue stream, while search engines will be just some switchable backend.