"Without any marketing" is also an obvious lie, since Cyanview has a storefront website and marketing posts on Linkedin.

I don't think it was meant to be taken literally (we didn’t write the article). We’d actually love to do more marketing, we barely have time for it though. We don’t have a storefront website—just a basic site with outdated product info but we dedicate all our efforts to the support section. We post on LinkedIn a couple times a year to reassure everyone that we're still alive, but that’s hardly a real marketing strategy. Currently our sales come from word-of-mouth and industry connections, not much from marketing. Hopefully, we’ll find the time to step it up in the future!

Yeah, reflecting on it, the article was obviously just being hyperbolic - I think I'm just on a hair's trigger for anything bordering falsehoods because of the current state of my country (USA). Also "storefront" was a poor word choice - I was originally going to say "professional," but decided against it for some reason.

Regardless, just keep making quality software that sells itself!

I admit to hyperbole.

The interesting part is that the main marketing and sales is by word-of-mouth and quality of product. All the hardware is not even on the website, which was very confusing to my understanding when writing. It makes sense under the resource constraints.

Also this article seems more like an ad for Cyanview than for Elixir. Smells like content marketing to me.

Most of the Elixir in Production posts on the official blog (including this one) come off this way, IMO:

https://elixir-lang.org/blog/categories.html#Elixir%20in%20P...

It's pretty much just appeal to authority. "These people are successful and they used Elixir, why don't you?"

Really?

I can spill all the juicy details as the main author and instigator.

Cyanview reached out to me to help find a dev a while back. Hearing about their customers I knew it would be a decently big splash for Elixir. I was surprised that they were unknown and had this succcess with big household name clients.

I like them. I like their whole deal. Small team, punching above their weight. Hardware, software, FPGAs and live broadcasts. The story has so much to it. David and team have been great sports in sharing their story.

Fundamentally I care more about Elixir adoption though, I reached out to the Elixir team and offered to interview them and write something up.

A case study about successful Elixir production deployments is definitely content marketing. But for Elixir. It is a very common question when mentioning a less common language. "Who uses this?" I thought it was a very interesting case. Glad to have it documented. The style of a case study won't suit everyone.

I suppose "without any marketing, before _this_" would have been funny.

Thanks for your work, I wish other language communities did this.