Maybe. But, isn't the EU a large collection of countries? Meaning that it isn't about updating the free trade of the West; it's about rejecting the US which turned into a not-a-friend seemingly overnight. As a Canadian and a European, I'm going outside my way to not buy from the US. I used to boycott Nestle but if Canadian Superstore has only Nescafe or something from the US, I'm going for Nestle.
Except that friend has been paying to defend off bullies it's entire life with little reciprocity. And when they do, all those friends give them a hard time. The US can't win here, they either meddle too much or "not-a-friend". Meanwhile the US has maxed out it's credit cards and risks paying for it's own bills. Pick one.