> Can get next day delivery to locker even outside the bigger metros here.

Good for you. I don't have that option. You were asking (somewhat rhetorically) why people would want to use a megacorp like Amazon. The alternatives in the UK are either no better than Amazon or objectively worse.

Also the North of Europe is generally much better than the Eastern and Southern Europe for e-commerce. I have lived Southern Europe and they were at least about 10-15 years behind the UK offerings when I lived there. After speaking to some people in Eastern Europe, I understand that they are in similar situation.

> Guess you'll be surprised when Amazon starts gouging you.

The only company that hasn't gouged me so far is Amazon. If they do, I will stop using them.