hehe, it's a good question. When you get to scale, you realize you got there because a lot of humans put you there. It's part of why scaling is hard, business is an art and science that juggles the value exchange between us in society. People still here on hackernews are angry at me personally for decisions at digitalocean, in retrospect, I wish I'd handled the wipe disk thing that happened better, for example. It's both very easy and very difficult at the same time to build a business while trying super hard to love (really actually love as humans love!!!) your customer because many many things want to prevent you from loving your customer (I have government stories too, many of us do). At the end of the day, they are doing the real work, like, the real real stuff, they don't have to, I mean, they don't right? But they will, because it's the right thing to do, because Steve said so. apple here, have taken extraordinary engineering effort to say even if you compel us, we physically can’t give you access to their diary. That is to be commended, and that, is Steve Jobs.
