I don't know, I've lived here for a long time and I've been wondering this too. It's like the entire country has been brainwashed long time ago to call these blobs of minced meat that get shaved into skin-like strips kebab - every chippy in the country is guilty of this monstrosity. I'm glad some companies are now starting to appear that make a dent in this, I am forever thankful for a branch of GDK that opened in my city because that's literally the only place that doesn't serve this carboard imitation of a kebab, but yeah I don't get it. People just say "mate it's mint after a night out" - yeah, and so is the real thing???