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Actually they are backing off from EVs

https://www.cnbc.com/amp/2024/03/13/ev-euphoria-is-dead-auto...

> You seem to believe that "disruption" can only come from wild financial success. All it means in this context is that they blazed a new trail for others established players to follow.

That’s not at all what “disruption” means according to “The Innovator’s Dilemma”.

https://duartem.medium.com/summary-of-the-innovators-dilemma...

Also look at “low end disruption” a “sustaining innovation”, “over serving the market”.

Most people who talk about disruption have never read Clay’s books.




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