If anything their trick is in how they describe the storage tiers on their website[1]:
> $0.99/mo for 50GB: Storage for thousands of photos, videos, and files.
> $2.99/mo for 200GB: Great for family sharing or larger media libraries.
> $9.99/mo for 2TB: Plenty of space for all the family’s photos, videos, and files.
Other than the $0.99 tier, these storage numbers are comically low for the uses cases Apple describes in plain English. But that's par for the course with Apple... An arm, a leg, and your firstborn for storage and RAM upgrades. As in hardware, so in SaaS cloud storage, I guess.
I agree on photos, but when I hear "larger media library" I assume we're talking video content, both family videos taken on phones and commercial media (TV and Movies). Maybe I'm misreading but either 200GB or 2TB are both very small for a whole family's collection of video media.
Honestly, most families do not maintain a digital collection of media. And I say that as someone who does. Most families just have a netflix or prime or apple tv subscription, maybe cable. If there's a collection, it's probably DVD or Blu-Ray still.
> $0.99/mo for 50GB: Storage for thousands of photos, videos, and files.
> $2.99/mo for 200GB: Great for family sharing or larger media libraries.
> $9.99/mo for 2TB: Plenty of space for all the family’s photos, videos, and files.
Other than the $0.99 tier, these storage numbers are comically low for the uses cases Apple describes in plain English. But that's par for the course with Apple... An arm, a leg, and your firstborn for storage and RAM upgrades. As in hardware, so in SaaS cloud storage, I guess.
[1]: https://www.apple.com/icloud/