Until it was debunked, people thought that the alpha/beta/omega nonsense was the actual natural social order of wolves. Some people then borrowed that as a metaphor.
Right, "alpha" means a lot of things in ethology, but the "alpha/beta/gamma" categorization that took hold in reactionary circles was specifically derived from the wolf studies. "Some individuals tend to be more socially dominant" is not controversial.
> Until it was debunked, people thought that the alpha/beta/omega nonsense was the actual natural social order of wolves.
Some wolf biologists thought that, sure. But that obviously wasn't and isn't any kind of evidence about human sociology (and conversely nor is the fact that it isn't).