I'm talking about popularity, not profitability. These are two vastly different things. That Twitter failed to convert its platform to become the advertising behemoths that Google and Facebook are is a failure of its business strategy and execution. The social network itself remained extremely popular and from your article:

> Twitter has 421 million monthly active users, adding 20 million in 2023

It's as popular is its ever been, however, there's been some rotation in demographics I suspect.