When i talk to people it seems like they know but they just dont care. They even think their phones are listening to their conversations to target ads.
It is well known that people change how they act when they know they are being watched. Even if they can't see it, just the threat of surveillance is enough to make people change their behavior.
I say it is no different than the people who are claiming they don't care. They absolutely do care, but at this point, saying "no" makes you the odd one with obviously something to hide, so they do this from a place of duress.
Unfortunately, I feel we are not too far from people finally snapping and going off the deep end because it's so pervasive and in-your-face that there is seemingly no escape left.