Companies don’t care about you, they care about your wallet, extraction of money from. The most pleasant companies to deal with are the ones who have found a niche where customer satisfaction helps with the goal of wallet, extraction from. But at best it’s a means to an end, and McDonald’s is definitely not one of those companies.
I understand that, but it included this particular example which doesn’t fit. I guarantee the people at McDonald’s in charge of the kiosk design care a great deal about wallet.