This is an article about an article that is basically a marketing puff piece for the company selling the service.
As always, it's hard to tell if this is really a trend or if the company is just hoping to FOMO their way into paying customers by planting news articles about it being a trend. I'm 99% sure it's the latter.
As always, it's hard to tell if this is really a trend or if the company is just hoping to FOMO their way into paying customers by planting news articles about it being a trend. I'm 99% sure it's the latter.
The source for this article is a .PDF file of an FT.com article that is hosted on the website of the company selling the Xenon-assisted tours : https://www.furtenbachadventures.com/wp-content/uploads/How-...
So color me skeptical.