*I'm far more interested in the mechanics of how this was pulled off* Here's an ... | Hacker News

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		naner on July 19, 2012 \| parent \| context \| favorite \| on: Shell social media oil spill a 'coordinated online... I'm far more interested in the mechanics of how this was pulled off Here's an earlier analysis: http://www.forbes.com/sites/ryanholiday/2012/06/15/how-green... I could easily see some Obama supporter pulling something similar and creating a firestorm around the Romney campaign. Political campaigns already use similar tactics to create/shape news.

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