Musk and X propaganda helped. Also Rogan and other podcasters, but look at how much propaganda the democrat side has/had. All the major media outlets. Reddit, etc etc. Plus the power of the federal government in censorship, courts and the like.

Look, I don't really care and don't trust anyone running for office much. I'm just pointing out what a winning platform would look like. MAGA won because they were speaking to things that more people found important. When the Democrats figure this out, they will be in the winning seat again. If they don't, then they will not win.