It is an ever uphill battle to compete with Nvidia as a AIB partner.
Nvidia has internal access to the new card way ahead of time, has aerodynamic and thermodynamic simulators, custom engineered boards full of sensors, plus a team of very talented and well paid engineers for months in order to optimize cooler design.
Meanwhile AIB partners is pretty much kept in the blind until a few months in advance. It is basically impossible for a company like EVGA to exist as they pride themselves in their customer support - the finances just does not make sense.
Nvidia has internal access to the new card way ahead of time, has aerodynamic and thermodynamic simulators, custom engineered boards full of sensors, plus a team of very talented and well paid engineers for months in order to optimize cooler design.
Meanwhile AIB partners is pretty much kept in the blind until a few months in advance. It is basically impossible for a company like EVGA to exist as they pride themselves in their customer support - the finances just does not make sense.