> Why would it be incumbent on Honey, or illegal at all? It is a voluntary transaction by two businesses.
There are three businesses involved. A 3rd party (eg YouTube reviewer) has their affiliate code stripped from the page, and as a result is losing out on income. That may be illegal. And the affiliate doesn’t have a business relationship with honey. They didn’t sign anything away with them.
Also honey was (until recently) marketing themselves as “we find you the best coupon code”. That was & is false advertising, since they were clearly hiding coupon codes they knew about when companies paid them to do so.
> And the affiliate doesn’t have a business relationship with honey. They didn’t sign anything away with them.
Sure but the affiliate (influencer) has an agreement with said business and another affiliate (honey) has an agreement with same said business. It'll be interesting to see if Honey's agreement allows them to do this.
Can even think of it just like HN. You and I don't have an agreement with HN that lets use edit other user's posts. This doesn't mean somebody can't edit other user's posts.
There are three businesses involved. A 3rd party (eg YouTube reviewer) has their affiliate code stripped from the page, and as a result is losing out on income. That may be illegal. And the affiliate doesn’t have a business relationship with honey. They didn’t sign anything away with them.
Also honey was (until recently) marketing themselves as “we find you the best coupon code”. That was & is false advertising, since they were clearly hiding coupon codes they knew about when companies paid them to do so.