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> it is often a matter of convenience and lack of effort which leads people to believe that there are no other options than what is being marketed towards them.

I had this exact conversation recently. When I pointed out that we have a mom and pop drug store within walking distance of our neighborhood, the conversation shifted to imagined complaints that they wouldn’t have necessary medications in stock, they might not accept the right insurance, or that prices would be higher.

Many people’s stated preferences favor small, independent products. Often their revealed preferences favor the large company, cheapest, or most convenient option.

This conversation plays out for cheap Amazon products, too. I’ve heard so many people complain that Amazon is full of cheap foreign products, followed by them bragging about how little they paid for some cheap thing from Amazon recently.



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